80% of buyers opt for top variants (HTK+ onwards), while over 40% choose ADAS variants
India's fondness for sunroofs persists, with over 80% of buyers selecting variants featuring a panoramic roof
New Delhi, February 6, 2024:After setting a record for the highest first-day bookings in its segment, India's Kia Seltos continues its winning streak, surpassing over 100,000 bookings since its launch in July’23. During this period, the company has received 13,500 bookings (approximately) every month. The starting price for the New Seltos in India is 10.99 Lakhs (Ex-showroom). Since its initial launch in August 2019, Kia has manufactured over 6 Lakhs Seltos units in India, with nearly 75% sold in the domestic market. In 2023, Kia sold a total of 1.04 Lakhs units of the Seltos.
The automatics emerged as the top choices among Seltos' new-age customers, comprising nearly 50% of the total bookings. With growing awareness of advanced Active Safety features, approximately 40% of buyers are expressing strong interest in variants equipped with ADAS. Seltos booking trends mirror the enduring preference for sunroofs among Indian customers, with 80% of Seltos buyers opting for this feature. The ratio of petrol to diesel bookings also remains healthy at 58:42%. The premium appeal of the Seltos is evident in the booking preferences, with 80% of buyers inclined towards owning the top variants.
Commenting on Seltos success, Mr. Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said, "We are excited about the market success of the new Seltos. Undoubtedly, it stands out as one of the smartest SUV choices available, and the response from our customers resonates with this sentiment. The New Seltos is helping us consolidate our market leadership consistently in the mid-SUV segment. We are actively realigning our manufacturing processes to ensure that our customers gain access to their favourite SUVs as swiftly as possible. We are thankful to all Seltos and Kia fans in India who support and inspire us to do better with every product."
Launched in July 2023, the New Seltos has maintained its stance as an aspirational vehicle in the Indian market, setting new benchmarks for SUVs. Featuring a refreshed design, enhanced performance with a sportier touch, a robust exterior, a futuristic cabin, and advanced technology, the vehicle boasts a total of 32 features, encompassing Robust 15 Hi-Safety features and 17 ADAS Level 2 autonomous features.
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